ClearTouch: Cloud Has Something For Everyone


Uthaman Bakthikrishnan, Director& Executive Vice President
ClearTouch with its cloud contact center platform and voice broadcasting solution ensures that its clients have complete visibility on the entire customer lifecycle and maximizes possibilities of revenue generation in the short term as well as the longterm. Having provided solutions to more than 2000 customers across the globe, ClearTouch combines the power of contact center software, telco, integrations with existing best-of-breed solutions, real-time reporting packages and optimization of the entire infrastructure to deliver great value to its customers. ClearTouch functions as a business solutions integrator and not just a technology integrator by taking into account the purpose and objectives of client's business, while designing custom solutions as per the requirements.

Most organizations with their lack of knowledge believe that contact center solutions are only meant for call centers and not for enterprises, resulting in lost revenues, where opportunities to understand the customer, enhance customer interaction touch points and in turn upsell and cross-sell are all lost. With ClearTouch, it is fairly simple and all you need is a subscription on our platform, where you pay-as-you go along with Internet connectivity to be up and running.

With ClearTouch Notify cloud solution,the company helped save 35 lacs per month for a leading healthcare provider. ClearTouch Notify has also delivered hundreds of ready-to-sell leads to retailers, financial services organizations and automobile dealers.

Delivering Greater Productivity at Economical Costs
Two thirds of on-premise contact centers are considering moving to the cloud infrastructure. The biggest concern that every contact center operation has is the complexity of the transition and the way in which the transition has to be planned. ClearTouch's platform is so easy-to-use that you can start small with a small part of your operations, see the results and then plan the entire migration in a phased manner. The service is offered at a flat per minute fee and has adopted the 'no strings attached' mantra. The flat fee is inclusive of the software, telco, reporting and in-built integrations. ClearTouch effortlessly converts traditional contact centers into a fully streamlined cloud solution at an unbeatable and unparalleled pricing structure.

Devoid of any manual intervention, some of the key features of the solution include complete integration with third-party systems, IVR integration with payment gateway, Agent assisted IVR and CTI,SMS and E-Mail Capabilities, International and Domestic DIDs and Toll-free numbers. The platform offers analytics to assess the performance of campaigns, agent-level performance, location-level performance and the overall ROI. It proffers intelligent routing with virtual queue management and automatic call distribution. This encompasses skill-based routing where the right resources address the absolute needs of the customers; location-based routing where the right location gets to fulfill the needs of the customers; and time-based routing which lets the right agent address the customer needs based on the time zones in which they operate. Meeting and exceeding the client’s every IVR need, the company’s cloud-based IVR System can also be integrated with the payment gateway that automates another agent interface and makes it easier for customers.

Powered by TCN, ClearTouch has harnessed the experience gained and studied the market trends on how hosted contact center infrastructure solutions are steadily gaining ground in enterprises across a broad spectrum of industry verticals. The solution does not necessitate any upfront investments, infrastructure investments or storage investments and facilitates zero downtime owing to the highly reliable and redundant infrastructure. The solution is highly scalable and can be done so within minutes whether it is scaling the number of branches, number of agents or the number of calls. All that is needed is an Internet connection and a business reason for making the calls. One can use the soft phone available on the systems and begin to reach out to the targeted customers with ease.

Assuring Increased Scalability with Cloud Contact Center Solutions
The business landscape is witnessing an escalation in the migration from premise-based solution to cloud solutions in the contact center space. ClearTouch with high levels of competency in this field,
a technically adept team of professionals and a comprehensive suite of services have tipped the scales to their advantage and thereby have perfectly poised themselves to address the unique client requirements in this domain. Additionally, enterprises are on the lookout to ensure customer engagement in a more focused manner and this brings added opportunities to a cloud solution provider. However, the Indian market is still in its nascent stages of migration and adoption to the cloud compared to its counterparts across the globe. Gearing themselves for this wave of change, ClearTouch has begun approaching a number of enterprises as well as call centers in India towards migrating their operations. The company also looks forward to forging strong alliances and extending their services across the call center market in India.



Cleartouch Effortlessly Converts Traditional Contact Centers Into a Fully Streamlined Cloud Solution At An Unbeatable And Unparalleled Pricing Structure


Offering a Holistic View of Targeted Customers
The call center sector is developing into quite the lucrative market. Almost all telecom centers have begun using auto dialers that are designed to be a smart system to manage the outbound call process. However, very few understand how to make the best utilization of this software. Coming to the fore is ClearTouch with its auto dialer offering. The integration that the company’s cloud contact center has with the internal systems grants the agent full access to detailed information on the prospect being called. This allows them to provide an experience that the customer would likely appreciate.

Simultaneously, using ClearTouch voice broadcasting as a part of the outbound reach helps qualify the leads in advance. This will result in saving of time as agents will have the ability to work their contacts faster,resulting in revenues that are two to five times more than the expectations and set goals. Due to its effortless scalability in terms of outbound capacity,the invested resources can be spent on building out other key areas of the call center operation.

Having catered to a plethora of clients,a well-known loan aggregator company partnered with ClearTouch's contact center platform with voice broadcasting solution and helped deliver a 300 percent performance improvement. The Voice broadcasting solution helped the client's agents work through the contacts at a much faster pace and also provided them with qualified opportunities that they were able to pursue.

Robust Contact Center Technology Fuelling the Automotive Segment
Communication plays a pivotal role in driving growth in today’s continually changing and highly competitive automotive industry.An efficient communication solution is the key to seamlessly connecting the sales and customer service reps with the customers effectively. The successful delivery of personalized service is what builds customer loyalty. One way this can be achieved is through the feedback mechanism and how effectively the feedback is amalgamated. However, with the exponential rise in the number of customers today, this task can prove to be an arduous one. This is where ClearTouch Notify, a notification solution, comes into play where it allows one to simultaneously collect feedback from each customer, ensuring wider reach and better satisfaction. An automobile dealer was able to increase customer loyalty by 50 percent with the solution. Having serviced more than hundreds of automobile dealers in the US for more than a total of 16 years, ClearTouch Notify can also be used in promotions, performance feedback, service feedback, user group feedback and so on.

Vocal Rx powering the healthcare segment
Healthcare providers are in the business of providing healthcare and not in the business of communication. Hence, they tend to leave a lot of money on the table, due to inefficient follow-ups and patient interactions. A leading healthcare provider saved about INR 35 lacs per month with Vocal Rx solution. Another healthcare provider was missing about 200 patient calls every day due to their inadequate and unautomated communication infrastructure. They ensured that they did not miss any patient interaction with Vocal Rx Free ring/ Missed call solution. A fertility center made use of Vocal Rx to send out personal communication to its patients using the doctor’s voice, which provided the emotional cushion for patients who were more than satisfied. ClearTouch’s Vocal Rx can be used in appointment reminders, patient feedback & surveys, check-up reminders, medicine refilling, personal communication,and patient follow-ups among others.